WHERE SHOULD YOUTUBE FOCUS ITS STRENGTHS?

One of YouTube senior staff expressed concern about You Tube shorts revealing that in the long run, YouTube Shorts will destroy the app. YouTube sorts were introduced in 2020 after TikTok and Instagram had created pressure with the crazy engagement these apps had.

Over the years this move was improved greatly and monetized for creators by displaying ads. However, in a media Report by Hi Tech, some senior staff have developed concerns about the YouTube shorts and they believe that they might kill the company’s original business.

Apparently, the Short video format is pulling away audience from long format videos and yet long format videos generate more revenue from ads compared to short video formats.

Putting the short videos aside because all they do is entertain, for those that need educative content, or learn something new, YouTube is the place. YouTube is becoming another school of skill where people get ideas to create things get knowledge and build their skills.

If Spotify adopted music videos on its platform, YouTube would be left with mostly educative content unless Spotify is planning to make its video format on the platform free or at least affordable. Considering the report findings that suggest that viewership on YouTube is running to YouTube Shorts leaving the income generating side of YouTube with less viewership is likely to kill the sustainability of the platform.

If platforms like Spotify successfully launch Music videos on the platform, this will be a major disruption on YouTube and it will highly affect the audience and revenue.

YouTube still has potential to feed the audience and the platform is rich with opportunities for content. News outlets, Pod casts, DIYs documentaries are all formats of content that can be consumed by the same viewer of Tik Tok or Instagram at any point in time.

YouTube Shorts are simply creating a recreation of Tik Tok and yet Tik Tok is already in existence. It almost feels like a replica however, unlike Instagram where the niche is reels good vibes content YouTube has no niche yet for short videos which in this case justifies the concerns of the You Tube Senior Staff members.