FOSTERING ETHICAL MODELING WITH JORAM MUZIRA HOSTED BY BIG BOY SHAQ.

In a captivating panel discussion hosted by NRG Radio Uganda’s Big Boy Shaq at the ongoing Media Challenge Expo, renowned fashion icon Joram Muzira, the founder of Joram Modelling Management, shed light on the challenges and ethical considerations within the international modelling industry.

Muzira, with extensive experience in recruiting and training models from Africa for prestigious platforms like Chanel and Balenciaga, emphasized the importance of addressing cultural differences within the industry. He shared insights into how his talent pool is groomed to embrace diverse cultures, fostering an environment where models can seamlessly collaborate with people from various backgrounds.

A significant portion of the discussion was dedicated to the crucial issue of parental consent, particularly for young girls entering the modelling world. Muzira disclosed that he conducts Parents Masterclasses to educate parents about the dynamics of the business and ensure they understand the industry’s intricacies. He stressed the importance of involving parents in the decision-making process, emphasizing that informed consent is key to ethical practices in the modelling world.

Moreover, Muzira cautioned aspiring models about the risks associated with unscrupulous agents. He highlighted the unfortunate reality that some individuals exploit young models, leading them into dangerous and exploitative situations that violate human rights. Encouraging vigilance, Muzira advised young talents to seek representation from reputable mother agencies that prioritize the well-being of models, offering support from recruitment to the completion of their assignments.

The fashion icon’s insights and commitment to ethical standards resonated with the audience, shedding light on the importance of responsible practices within the modelling industry.