SNOOP DOGG ENTERS THE COFFEE BUSINESS

Snoop Dogg can be described as a serial entrepreneur, from running multiple businesses, the Doggfather whose real name is Calvin Broadus seems to have done it all. Well, he is now expanding his business and diving into the coffee industry with INDOxyz, a canned coffee brew with coffee beans sourced locally from Indonesia.

The coffee used by Snoop will come from Gayo, a part of Aceh on the island of Sumatra which is renowned for producing high-quality Arabica coffee. 

During a trip to the Southeast Asian country, Snoop was introduced to the local coffee by another entrepreneur, Michael Riady and all it took was one sip for it to become a new business venture for the rapper turned entrepreneur.

The drink is being described as, “ a premium lifestyle coffee brand created for and inspired by the next generation of entrepreneurs and innovators,” according to a press release. Snoop has stated that his love for coffee goes back a long time as it helped “fuel” him during long studio nights.

Snoop Dogg also has a pet accessories business, a breakfast cereal, and of course being a proud cannabis supporter, he also owns various cannabis products.